When childhood illness hits close to home, it's impossible to ignore. To promote the SickKids VS 5000 campaign in Peterborough, we featured SickKids patients, families, and original music from the surrounding area to resonate with the local target.
Radio, Print, OOH
When childhood illness hits close to home, it's impossible to ignore. To promote the SickKids VS 5000 campaign in Peterborough, we featured SickKids patients, families, and original music from the surrounding area to resonate with the local target.
