When life gives you lemons, make a spec ad
In 2017, I went paragliding in Medellin, Colombia. Sadly, things quite literally went south.
I was inspired to cut the GoPro footage from my unfortunate crash into an unforgettable spec TV spot for Great-West Life Travel Insurance. Warning: contains graphic content and a groovy Lenny Kravitz song that I absolutely do not own the rights to. Please don’t sue.