Inviting Toronto to come out and play
The Bentway’s Playing in Public exhibition needed a creative concept and visual identity to bring it to life. The more we thought about play, the more its universality became clear. No matter our ethnicity, age, or gender, play is a language everyone is fluent in. We All Speak Play was born out of this insight.
The sounds of play and of the city itself became headlines. Doodles and icons became games and wayfinding. Each of the exhibition’s dozens of bespoke touchpoints weren’t simply playful. Most were actually playable, from spot the difference to Simon Says-style games.
We All Speak Play encouraged people to rethink the rules when it comes to how and where they play in public space. It helped reframe the way Torontoinans see their city. And safely and creatively connected people together again outside after being apart for so long during lockdowns.
