‘Selling’ the chance save nature
Wildlife conservation has all the urgency of retail, but falls short at converting it into action. SAVE BIG! aimed to inspire people to donate as quickly as they act with retail marketing to accelerate WWF-Canada’s efforts to restore habitat and save endangered species.
Retail strategies and tropes were woven into every campaign asset, from in-your-face design and reductions, to left digit bias donation pricing and personalized retargeting ads. At every stage of the conversion funnel, SAVE BIG! reduced the friction to donate while balancing the urgency of nature with the optimism of what WWF’s Regenerate Canada program can achieve. And Canadians bought in — big time.
:15 Film - “Bear”
:15 Film - “Forest”
:15 Film - “Whale”
Wild Postings
All 74 posters featured stickers with NFC chips in them, so consumers could tap their phones to check out - our website.
Digital OOH
Website
Our website was designed like a retail flyer, complete with content blocks that mirrored coupons and a paper texture.
