Converting fans into customers
Intact Insurance has a sponsorship with Toronto Maple Leafs star Mitch Marner. The ad campaign is a bit of a fan favourite. In year 3, Intact wanted to up the authenticity. So we brought a few of Mitch’s real-life rituals (aka Mituals) to life in the Intact office.
These online videos proved Mitch is an incredible leader and linemate not only on the ice and in the locker room, but on the corporate carpet and in the boardroom, too. Yes, that’s Jimmy Holmstrom, the Toronto Maple Leafs’ organist for the last 3 decades.