SickKids is the connective tissue
SickKids needed a way to renew their donor pipeline — a vital artery for funding that supports life-changing research and care.
Our insight was that whether SickKids has impacted you directly or not, nearly every Canadian knows someone personally who’s been helped by the hospital. We launched the SickKids Family Tree with the aim of bringing the thousands of people with a connection to the hospital together in a tangible way.
In the process, we generated 2,000 net new email leads, surpassing our goal by over 550% and proving that no family has to face child illness alone.
Awards:
DMA International Echos 2018 - Gold in Best Data Inspired Targeting
DMA International Echos 2018 - Gold in Campaign Under $250K
DMA International Echos 2018 - Bronze in Art Direction
DMA International Echos 2018 - Certificate - Best Digital Destination
MIAs - Best use of Digital, Best in Websites and Microsites - Bronze
2018 CMA - Silver Environics Analytics Data Marketing Award
2018 CMA - Bronze Personalized Engagement - Social Causes
Strategy 2018 - Silver in Connection Strategy
Strategy 2018 - Bronze in Data/Tech Strategy
Clio Health Awards - Health Services and Corporate Communications - Bronze
Clio Health Awards - User Experience - Bronze